CREATIVE OPERATIONS
As the technical lead for the LPGA Creative Group, I analyzed our creative workflows to boost team efficiency and enhance client outcomes.
It was important to pinpoint and tackle the bottlenecks to streamline project workflow. This would ensure seamless access to brand assets for all team members. My role involved identifying project stakeholders, organizing resources, and effectively managing time and budgets. I also stayed ahead of technology and industry trends to elevate productivity and the quality of our deliverables.
Scroll ↓
LYTHO WORKFLOW
project management system
As the head of creative operations, I streamlined project management and boosted efficiency by 30%. I designed and implemented Lytho Workflow, a custom system that reduced resource costs by 25% and enhanced collaboration across global teams.
I managed the flow of projects through our global team of designers, illustrators, video content producers, freelance artists, and production teams. Collaborating with our in-house IT department and third-party partners, I led the design and implementation of our creative project management system, Lytho Workflow.
Lytho Workflow was uniquely tailored for the creative environment, leading to a 30% increase in project delivery speed and a 25% reduction in resource allocation costs. I cultivated a strong relationship with their development team and was frequently consulted when they added functionalities we had envisioned.
This infographic outlines the basic workflow within the department, illustrating how projects originate with a stakeholder, progress through various developmental and approval stages, and finally return to the end user.
THE CREATIVE GROUP
the organization
As Art Director and Sr. Technical Director, I enhanced client ROI and satisfaction by streamlining the LPGA Creative Group’s operations, optimizing team alignment, and leveraging strategic partnerships for efficient, high-quality project delivery.
This PDF, which I shared with every LPGA team member, outlines our in-house agency, managed by Sandi Higgs, the Vice President of Brand Strategy and the Creative Group, and myself.
This document ensured everyone understood our capabilities and the scope of work we could undertake, promoting alignment and efficiency.
As Art Director and Sr. Technical Director, I led a team that included an external consultant for traffic management, four in-house graphic designers, and several freelancers as needed. Our video production team had three in-house members and freelance video editors on call. We also partnered with various video production companies worldwide to handle specific requirements and larger events.
By organizing the LPGA Creative Group in this way, I significantly improved the ROI for our clients. Our streamlined processes and strategic partnerships allowed us to deliver high-quality work efficiently and cost-effectively, boosting client satisfaction and trust.