DESIGN
Over the past 25-plus years of my career, I have been deeply immersed in the field of graphic design and visual communication. My portfolio spans a diverse array of work, including physical print, digital web, and three-dimensional installations.
Witnessing the evolution of this field and the technologies that propel us forward has been incredibly exciting and has continually inspired my creative journey.
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AON RISK REWARD
infographic
I designed impactful infographics for an award-winning LPGA and PGA Tour competition, enhancing fan engagement and aligning with Aon’s risk mitigation theme, contributing to a multi-year sponsor renewal.
This award-winning competition ran simultaneously on the women’s LPGA Tour and the men’s PGA Tour, offering the same prize—a first in sports history.
The “Aon Risk Reward Challenge” seamlessly blended with Aon’s corporate philosophy of navigating risk and making informed decisions. This alignment showcased their commitment to strategic thinking and risk management.
The success of this campaign, highlighted by the compelling graphics designed and shown here, played a crucial role in securing multi-year sponsorship renewals from partners like Aon.
Brad’s original marker sketch.
FOUNDERS AWARD
trophy
I designed the Founders Award trophy for the LPGA. Through a unique, intertwined blade design, I symbolized the strength and grace of the original 13 Founders, showcasing my ability to create meaningful and impactful designs.
Over the years, I got the unique opportunity to be the design lead for trophies related to our organization.
The Founders Award is given by the players to the player who best exemplifies the LPGA’s spirit, ideals, and values through her behavior and deeds.
The design needed to personify the original 13 Founders of the LPGA and their strength, grace, and passion to grow the game for all women.th of their shared experience.
My original idea, sketched in marker during an initial meeting with the executive team in charge of this project, was to visualize the founders through organic blades. At once, both gentle and uplifting, but also solid and warrior-like in their drive to succeed.
I envisioned 13 blades, at once looking like blades of grass growing and rising relentlessly to new heights and like blades of swords, firm in their conviction to battle and lift all women.
I had the Founders’ names engraved on the reflective, silvered side, while the other side of each blade had an organic pattern growing up its back. These all wound together in a cohesive, orchestrated swirl, rising ever higher as they intertwined, communicating the strength of their shared experience.
I’m proud of my work with master sculptures and silversmiths, bringing my vision to life.
LPGA SPORTS MEDICINE
vehicle wraps
I designed the wraps for the LPGA’s mobile sports medicine facility, transforming it into a visually stunning, cost-effective mobile billboard that significantly boosted brand awareness and customer engagement through strategic, large-format graphic installations.
Over the years, I’ve worked on various large-format graphic installations, including tents, billboards, buildings, skyscrapers, and vehicles. A notable project was designing the LPGA’s mobile sports medicine facility. This required accommodating the trailer’s hardware, windows, and “pop-outs” that expanded its footprint on-site, transforming it into a mobile billboard that effectively conveyed the LPGA’s brand.
We analyzed routes, traffic data, and customer engagement metrics to track ROI, ensuring a measurable increase in brand awareness and customer engagement. Designing for this dynamic application was complex but resulted in a visually stunning, highly functional mobile unit showcasing the power of large-format graphic installations.
SOLHEIM CUP
infographic
I designed a powerful one-sheeter that showcased the brand’s strength, enhanced sponsor engagement, and secured partnerships.
Fitting seamlessly with the event marketing campaign’s overall look, it also served as a valuable leave-behind at press conferences and media centers, providing a quick and impactful overview of the event.
The design of this infographic not only reinforced the brand’s image but also equipped the sales team with a powerful tool to facilitate discussions with potential sponsors. This approach led to better sponsor engagement and was crucial in securing partnerships.