VIDEO EDITOR
The world of video editing is ever-evolving. From Avid to Premiere, Final Cut to DaVinci Resolve, the sphere of NLEs continually expands. I’ve worked with the original Final Cut Classic and advanced to the latest era of FCPX, Adobe Premiere, the newest contender, DaVinci Resolve, and the latest developments in the world of AI.
Once you’ve mastered the fundamental skills of storytelling, cadence, pacing, and the technical eye and ear for color and audio, you can confidently bring any edit to life. This expertise ensures that every project meets and exceeds expectations, delivering exceptional quality and impact.
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DRIVE ON:
SMALL BUT MIGHTY
commercial spot
This 30-second spot for the LPGA DRIVE ON campaign significantly boosted Girls Golf membership and program interest, showcasing my ability to create impactful, high-quality content under challenging conditions.
I edited together this 30-second spot for our LPGA DRIVE ON campaign to help promote the organization's values and tell the story of this extraordinary girl.
It was a successful component of the DRIVE ON campaign, broadening the scope of those we highlighted and raising awareness of the opportunities and benefits of the Girls Golf program.
After its launch, the Girls Golf program saw a noticeable uptick in membership applications and locations interested in starting their own Girls Golf program.
In the Director of Photography section, I delve into the challenges we overcame during the production of this spot, which took place at the peak of the pandemic. Despite the obstacles, it remains one of my most cherished memories at the LPGA.
LPGA PROFESSIONALS:
DO YOU REMEMBER?
commercial spot
My editing skills polished and enhanced a spot for LPGA Professionals, contributing to a 40% increase in membership applications by creating a cohesive, engaging narrative.
A good editor brings a keen eye for detail, a deep understanding of narrative flow, and the ability to seamlessly blend diverse elements into a cohesive story. For this spot, my editing skills ensured the final product looked polished and resonated with the audience, effectively promoting the LPGA Professionals.
SOLHEIM CUP
sizzle
I edited this high-energy “sizzle” video that consistently impressed sponsors, electrified press conferences, and helped drive record ticket sales and viewership.
This was crafted to energize any event group, whether a press conference, a sponsorship pitch meeting, or a VIP fundraiser. Edited with a keen focus on cadence, pacing, and music choice, the video was designed to elicit a “pep rally” type, enthusiastic, and emotional response from the audience.
Every time it was played, its impact was undeniable. The sales team noted its effectiveness in potential sponsorship meetings, where it never failed to impress and motivate sponsors. The communications team observed its ability to set an electrifying tone at the opening of press conferences. The general public responded with a record number of ticket sales and viewership that year, showcasing the video’s powerful influence.
This video excited attendees about participating in the premier event and drove significant engagement and enthusiasm across all fronts.